About Us

We're a husband and wife team who know firsthand that fitness isn't always easy. We both struggled to find our rhythm, to stay consistent, and to push through when motivation was low. But we also discovered something powerful: fitness isn't just about physical strength, it's about proving to yourself that you can show up, even when it's hard. That realization changed everything for us, and we knew we had to stick with it, no matter what.

We created Persist Activewear because we wanted to make the fitness journey a little easier and a lot more fun for people like us. Every design we create is meant to be that spark of excitement when you're getting dressed for your workout, a reminder of your strength, a celebration of your commitment, and a little boost of motivation when you need it most. When you slip on one of our pieces, we want you to feel ready to conquer whatever challenge comes next. Because in our own little way, we're here to help you persist, just like we learned to do.